Digital eXperience Management Deliver the best digital experience

Power consistent, engaging and personalized digital customer experiences across all channels at scale

Digital eXperience Management module to complete your DAM solution

Wedia Digital eXperience Management module enables large organizations to deliver an optimal content experience, and to measure and score content performance in order to continuously improve this efficiency on their websites, eCommerce sites, social networks…
Wedia - Digital eXperience Management: deliver an optimal content experience, and to measure and score content performance
Wedia - Digital eXperience Management: Automatically deliver images and videos adapted for every device and channel

Automatically deliver images and videos adapted for every device and channel

 

Solve your image transformation and delivery problems by automatically serving multiple variants from a single master asset stored in your DAM.

 

Ensure low latency and a quality user experience everywhere by adapting content at scale according to the user’s bandwidth and screen size.

 

Reliably diffuse your assets to local or worldwide networks on several key channels (web, blog, social, ecommerce, apps etc…).

Dynamically contextualize each customer experience

 

Automatically adapt content based on user context and behavior, creating multiple personalized experiences from a single master asset.

 

Automate tedious and low value tasks with AI media features such as “smart cropping”, background removal, color substitution, video subtitling to enrich each customer experience.

 

Generate assets from atomic content which dynamically combine small pieces or layers of ‘micro-content’ to create new visuals for a specific campaign or end user.

Wedia - Digital eXperience Management: Dynamically contextualize each customer experience
Wedia - Digital eXperience Management: Boost productivity by connecting your DXM to your Martech ecosystem

Boost productivity by connecting your DXM to your Martech ecosystem

 

Connect DXM with your everyday marketing tools to avoid wasting time switching between your DAM and the various digital tools within your organization.

 

Open your DAM from your Web CMS in order to integrate visuals, logos, product images etc. directly onto your webpages.

 

Optimize customer experiences by integrating DXM with several key building blocks of your information system: DAM, PIM, CRM, CMS, CDP, marketing automation and eCommerce solutions.

Gain a cross-channel, media centric view of your marketing efficiency

 

Track and secure the use of your images online as well as measure their success on your different websites and those of your distributors and partners.

 

Understand how different markets, channels and customer segments engage with your content and their variants using content scoring and performance metrics.

 

Gain a media-centric view of the customer journey that complements existing analytic systems such web analytics, audience analytics (CDP, CRM…) to guide content production.

Wedia - Digital eXperience Management: Gain a cross-channel, media centric view of your marketing efficiency

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Case study

Decathlon deployed a Digital Asset Management capable of integrating into a global information system, interfacing with an ERP, a marketing PIM, thirty websites using various content management systems and e-commerce websites...
Customer Success Story: Decathlon

 

Sporting goods retailer, Decathlon, uses Wedia’s DAM and DXM solutions to manage 2 million assets and diffuse 15 billion images every month worldwide. Thanks to strong integration with its PIM and 40 e-Commerce sites as well as advanced business analytics, Decathlon ensures high quality delivery of its product content and is able to retrieve essential distribution statistics on assets.

 

Maxence Malak, Digital Asset Management Project Manager, Decathlon

Wedia & Decathlon
Wedia & Decathlon

Helpful Resources

eBook – Your content at the heart of the customer experience
Free eBook:Your content at the heart of the customer experience

Delivering an optimal content experience has never been so vital to a successful all-around...

Wiki Wedia - Content scoring
Wiki Wedia:What is Content Scoring?

Content Scoring: measurement as a lever for action. When it comes to the performance of marketing content, it all starts and ends with usage.

Video Series: How to with Wedia's DAM
Video Series:How to with Wedia's DAM

How to maximize your video usage with Wedia ? From boosting brand awareness and website traffic to generating more leads and sales, video plays a crucial role at your organization...

Discover the other modules of our SaaS solution

Wedia - Digital Asset Management
Digital Asset Management

Manage an increasingly large volume and variety of digital assets within a unique media library...

Wedia - Distributed Marketing Management
Distributed Marketing Management

Empower sales channels and physical touchpoints while ensuring better brand consistency...

Wedia - Creative Project & Content Management
Creative Project & Content Management

Streamline collaborative and approval processes and take content to market on time...

You bring your media, we drive the experience

Get started with Wedia’s Digital eXperience Management Solution

Digital eXperience Management: A first introduction to the concept

Digital eXperience Management (DXM) is a module that complements Wedia’s core Digital Asset Management solution. The purpose of this module is to help customers power consistent, engaging and personalized across all their digital channels at scale. As customers are exposed to content across multiple digital channels (websites, social media channels, e-Commerce sites etc) and in multiple contexts, it is important that brands always ensure an optimized experience with this content.

 

Digital eXperience Management enables large organizations to automatically adapt and deliver visuals (images and videos) for every device and channel. By transforming assets stored in your Wedia DAM, DXM allows you to generate multiple variants of those assets in order to dynamically contextualize each customer experience. Content is adapted according to different technical contexts (device, format, resolution…), user contexts (location, culture, season..) and user behaviors (session duration, already seen content…), creating multiple personalized experiences from a single master asset.

 

DXM integrates with your Wedia DAM, but also with your entire Martech and app ecosystem (PIM, CRM, CMS, CDP etc) and comes with powerful APIs, a Content Delivery Network and Data Visualization features in order to ensure high quality media delivery, support real-time contextual personalization, and help you focus on relevant content thanks to a media centric view of the customer experience.