Digital Asset Management for the Energy Sector

ENERGY: make the difference in winning new customers

Manage your marketing content to perfection with Wedia's DAM

Gas, water, electricity, telecom… For companies in the energy and utilities sector, the liberalization of markets has profoundly changed the relationship with the customer. For each of them, it is now a question of making the difference in the conquest of new customers as well as in the management of the relationship, from call centers to services accessible online. In this landscape, good content management, and in particular video, is one of the conditions for success.

A LEADER IN THE PRODUCTION,
TRANSPORTATION AND
DISTRIBUTION OF ELECTRICITY

“Wedia's DAM is robust enough to handle the load, flexible enough to present country-specific interfaces, smart enough to index assets in a master language and automatically translate metadata into the languages used by employees. It's very efficient”.

DAM Manager

A LEADER IN OIL, GAS AND
SOLAR ENERGY PRODUCTION

“This tool is highly integrable and communicates easily with all of our CMS (Content Management System) and all of our solutions for developing websites and apps. This is a precious time saver for us”.

Web Project Director

DAM, a guarantee of brand consistency on an international scale

Whatever the size of your company, Wedia’s DAM solution will allow you to manage all your content, train your employees around the world if necessary and ensure the consistency of your brand.

5 MAJOR MARKETING CHALLENGES FOR THE ENERGY SECTOR

Make the difference in winning new customers following the liberalization of markets
Control your brand image. Ensure that agencies, partners and sponsors alike use consistent, approved and up-to-date messages and visuals.
Manage a variety of content, including rich content such as videos. This is one of the conditions for success in such a competitive environment.

Train thousands of employees sometimes present in several countries and manage activities subject to high image or regulatory risks.
Guaranteeing “brand safety”, in other words, brand consistency on a large scale and equipping employees and partners alike. It is out of the question here to let the YouTube algorithm decide on the following videos after viewing a video that explains how to subscribe or upgrade one’s contract.

Wedia DAM: better understand your customers to boost your subscriptions

A single DAM solution to manage, distribute and evaluate the effectiveness and transformation rate of all your content.

4 main benefits of DAM for the energy sector

Set up a single repository that provides the key content required for all communication and marketing actions.
Ensure fine-grained management of authorizations to segment access to content according to their target use or sensitivity. Create a user, allocate rights to a specific category of content, and revoke them without delay if necessary in a few clicks.

Distribute content optimally and on a large scale and accurately track their consumption for analysis purposes. This allows you to identify content that contributes to subscriptions and content that reduces low-value call center solicitations.
Analyze content consumption in detail (by market, product, geography) to better understand customers in highly competitive markets.

Wedia DAM success stories in the energy sector

Our customers’ stories tell ours better than we do. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.

Client:

An oil and gas company

The need:

This company decided to implement a Digital Asset Management solution reinforced by a Digital eXperience Management module for the group with the following main features:

A single repository for images and videos with the advanced video features of a Video Cloud
An interface adapted to each country and each business line
Assets indexed in a master language and automatically translated using a thesaurus
Strong integration with internal web solutions (Marketing Content Management and CMS) to provide photos and videos to the group’s web pages
A Brand Center to complete the photo/video library

The advantages of the Wedia DAM solution:

1 Efficiency: Time saved internally by administrators as well as users or webmasters. They find the assets they are looking for more easily and quickly, thus increasing productivity.
2 Savings: With a single platform for the entire group, the group reduces the budget related to the maintenance of several solutions as well as the costs related to the purchase or production of media by strengthening referencing, sharing and reuse.
3 Quality: The group ensures the integrity of its digital assets and enables their use across more than 60 channels in 130 different countries.

“Wedia's DAM and DXM solutions are an ideal combination: we distribute our videos internally, but also to the general public via our platform thanks to an intelligent library with which we manage all our videos. The solution automatically collects statistical data on content and allows us to adapt our communication strategy by facilitating our decision-making”.
Digital media and events analyst for the company