Digital Asset Management for the Manufacturing Industry

MANUFACTURING: In a context of accelerated digital transformation, how can you digitalize and streamline your content marketing?

Boost your brand awareness and business activity with Digital Asset Management

Wedia DAM supports teams in the manufacturing sector that use digital marketing tools to enhance the value of their content, from creation to distribution across all channels (website, eCommerce, marketing automation, etc.), with the sole objective of increasing awareness and boosting sales.
Wedia - Boost your brand awareness and business activity with Digital Asset Management

Wedia - DAM: OF MACHINE TOOLS AND INDUSTRIAL TOOLS ONE OF THE WORLD'S LEADING
MANUFACTURERS OF MACHINE
TOOLS AND INDUSTRIAL TOOLS
“We can now identify which content contributes to purchases or which content increases consumer engagement and creates brand ambassadors”.


Head of Content
Wedia - DAM: A PLAYER IN THE CHEMICAL INDUSTRY SECTOR A PLAYER IN THE CHEMICAL
INDUSTRY SECTOR
“Thanks to the advanced search functions (full text, faceted search, metadata generated by Artificial Intelligence, etc.), our teams can quickly find the content they need. The considerable time savings obtained by using the Wedia DAM allows us to be more productive and to devote ourselves to higher value-added tasks”.

Digital Leader
Wedia - The DAM, your expert in technical but engaging content

The DAM, your expert in technical but engaging content

 

Streamline the process of producing and sharing marketing content and visuals, ensure that all content created is technically compliant and up to date, and be certain that marketing teams, sometimes spread across the globe, can quickly find the visuals they are looking for are just some of the solutions that an enterprise DAM can offer in the demanding manufacturing sector.

5 major marketing issues in the manufacturing industry
  • Facilitate the creation of engaging content despite the complexity of products or overwhelming validation processes.
  • Anticipate the formats that best match your targets’ habits, and replace the traditional physical visit of the salesperson with his/her paper catalog with a virtual relationship.
Wedia - DAM: 5 MAJOR MARKETING ISSUES IN THE MANUFACTURING INDUSTRY
Wedia - DAM: 5 MAJOR MARKETING ISSUES IN THE MANUFACTURING INDUSTRY
  • Be able to design all the necessary formats for each type of media, from brochures to videos.
  • Master the renderings and variations of content created from “master” assets  in order to apply with rigor the inevitable evolutions.
  • Organize a relevant communication strategy and effective product marketing with tools that are often slow, poorly optimized and not very user-friendly.

Wedia DAM accelerates your digital transformation in manufacturing

 

Compliance, content organization, better understanding your customers… DAM is your best ally for a successful customer experience.

 

Wedia DAM accelerates your digital transformation in manufacturing
5 benefits of DAM for the manufacturing?
  • Guarantee the technical conformity of content, but not only.
  • Organize content according to a tree structure and taxonomy specific to each business.
  • Interact with existing applications and in particular the PIM (Product Information Management). The ability to fit into an information system is one of the greatest assets of the enterprise DAM.
Wedia - DAM: 5 BENEFITS OF DAM FOR THE INDUSTRY?
Wedia - DAM: 5 BENEFITS OF DAM FOR THE INDUSTRY?
  • Anticipate the impact of content on sales and optimize your inventory management.
  • Strengthen your relationships with your distributors to offer an exceptional experience to your end customers.

Wedia DAM success stories in the manufacturing sector

Our customers’ stories tell ours better than we do. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.

 

Client:

 

A leader in the tire industry.

 

The Need:

 

A tire company wanted to be the reference brand for consumer tires in the online business and increase its sales. To achieve this, they needed to structure a single source of content ready to be distributed on all communication channels and to feed all the brand’s sites and social networks.

 

The benefits of Wedia’s DAM solution:

 

  • 1 Reinvent the user experience: The DAM is used by 5,000 employees in 17 countries but also by their agencies, the press and the brand’s partners. The company offers its users, partners and consumers a secure digital workspace, a modern UX and ATAWAD (Any Time, Any Where, Any Device).
  • 2 A headless and integrated solution: The DAM hosts 200,000 photos, graphic and audio files and 5,000 videos. With this solution, the company optimizes its content for social networks and websites. The DAM by exploiting its API is connected to the brand’s third-party solutions: the CRM Salesforce, the PIM InRiver, the CMS Apostrophe…
  • 3 Reduce costs and strengthen ROI: The progressive replacement of various services and the decommissioning of multiple internal solutions, very quickly generate substantial savings on operating budgets and allow the company to gain in efficiency. This initial ROI will be reinforced as the Wedia DAM solution is adopted.
“It's a really great solution that replaces many in-house solutions and makes us more efficient. It ensures that our brand is well represented across all digital channels”. Global Chief Digital Officer
Wedia - Testimonial

Find out more

Wedia - helpful Marketing Resources: Case studies
Case studies:Download our detailed customer case studies

We are proud to work with some of the most famous global brands. Read about how we support our customers’ marketing journeys in our customer success stories...

Wedia - Download our white paper: 7 good reasons to invest in DAM
Download our white paper:7 good reasons to invest in DAM

A large part of marketing has become visual. Whether you market products or services, images and videos are essential to bringing a brand to life...

Wedia - Request a demo: Discover the different modules of our solution
Request a demo:Discover the different modules of our solution

See for yourself why hundreds of global brands use our software to create, manage, transform and distribute their images, videos and other rich content...

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Wedia - Blog: DAM in the industrial sector - a sales accelerator
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You bring your media, we drive the experience

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